1. It will help us understand the process of developing an application in general, a process that we may need to become familiar with in our future profession. While we may not be directly involved in its development in our future, understanding all the things that can go wrong, and right, will help improve any management opportunities we face.
2. It will give us a useful and/or fun application. There are plenty of things that we want our iPhones to do for us, but sometimes the offerings of the App Store are too expensive, general unknowns, poor implementations, or just plain ugly. By developing our own solution we will have the perfect harmony of cost, functionality, and aesthetics.
3. This application will offer us a cash generating opportunity. There’s no other way to look at it, the App Store can be a cash generating machine. Sure for every giant success story there is probably another 100 failures, but we are in a position that enables us to take a this risk will minimal financial loss.

While I can’t say if our endeavor will be successful in a purely fiscal perspective, I hope that we will gain valuable experience that could come in valuable later in our lives. Then again, I also hope that we can make $21,000 a day like the guy that created iShoot. I guess I should also discuss the matter of what name we should be developing under as well. We’ve considered using Bonsai Studios, but I guess we should check with the other parties involved.